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The‌ ‌Five‌ ‌Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌And‌ How‌ ‌To‌ ‌Make‌ ‌The‌ ‌Most‌ ‌Of Them

Date: April 28, 2021 In: blog By: adwords

With lockdown knocking on our doors again, it’s time that people will shift back to spending more time on the Internet. Though not much changed even when the lockdown was uplifted in 2020.

Everyone had almost become more used to being alive in the virtual world than being active in the real world. And once humans get used to something, it is hard to pull them out of their routine and habits.

2020 was spent in the house and on the Internet (well almost most of it). And while some of us were still able to survive normally, most of us switched to the Internet for more or less everything.

Browse the Internet for, work, movies, entertainment, recipes, how to stay calm during the pandemic, Covid-19 updates, news, shopping, dating, quitting, the list is neverending, it is in short everything. Of course, I don’t need to mention, that Google is the big giant ruling over every other search engine.

This big giant is not only popular but very helpful as well. Oh! I am not talking about the usual search results. There is a lot more than just this that Google does, especially for businesses.

Ranking yourself on the 1st page of the SERPs is common, I am sure all of you reading this has been doing everything possible to feature on the 1st page.

Getting traffic to your websites through Google is also not new. Ok, no more beating the bush. I am talking about Google Ads for businesses. I agree this is also not new, however, there are a few new features of Google Ads, that can be a page-turner for you.

Now that everyone is back to surfing the net, it’s the best time to make the most of the features offered by Google for businesses.

Ok, before heading to the five latest Google Ads features and how to make the most of them, let us quickly brush our knowledge about Google Ads.

What Is Google Ads?

Google AdWords was launched in the year 2000, just two years after the big giant, Google launched its Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌. The basic work of this feature was to function as a pay-per-click marketing strategy, focusing on the digital customers and users.

Google AdWords was officially renamed Google Ads in 2018.

Google Ads is a paid online advertising platform offered by Google. It basically works the same way: When users search for a keyword, they get the results of their query on a search engine results page (SERP). These results may include paid advertisements targeting that keyword.

For example, if you search for “Best Digital marketing company in India” you get the following results as shown in the image below.

You see “Brain Work India” as the first result. But can you see the red arrow pointing to the bold Ad word? This is a paid online advertisement. They also appear almost identical to natural search results, except for the bold “Ad” at the top of the post.

This is good for the advertiser, as the best results on Google usually get the vast majority of search query traffic. However, buying Google advertising doesn’t necessarily guarantee a top spot.

After all, you probably have many other marketers competing for the same keyword through Google Ads. To understand these rankings, let’s take a look at how Google Ads works.

Google Ads works on a pay-per-click (PPC) model. This means that marketers target a specific keyword on Google and bid on the keyword, competing with others who also target the same keyword.

The bids you make are “maximum bids” or the maximum you are willing to pay for an ad.

Marketers have three options for biding:

Cost per click (CPC). How much do you pay when a user clicks on your ad.
Cost per mile (CPM). How much do you pay for 1,000 ad impressions?
Cost per engagement (CPE). How much do you pay when a user takes a specific action on your ad (subscribe to an ad, watch a video, etc).

Google then takes the bid amount and associates it with a rating on your ad called the ‘Quality Score’. According to Google: “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Better ads can lead to lower prices and better ad position.”

The score number is between 1 and 10, 10 being the best score. The higher your score, the better your ranking and the less you have to spend to convert.

Your quality score combined with your bid amount creates your listing ranking. The position of your ad will appear on the search results page.

And when a user sees the ad and clicks on it, the marketer pays a small fee for that click (hence pay per click).

The idea is that the more users click on a marketer’s ad, the more likely they are to achieve the ad’s goals.

Now that you know what Google Ads is and how it works, let us have a look at the five Latest Google Ads Features and how to make the most of them.

Five Latest Google Ads Features

Using the Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌can be the perfect decision for your business during and after the pandemic. Trust me, this is not an exaggeration. People use Google to search 3.5 billion times a day.

Each search gives you the opportunity to market your brand to more users. It means increasing leads, conversions, and sales. This is where Google Ads comes in.

Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌ allow you to advertise your products and services when users search for relevant keywords. When done right, it has the potential to generate leads and sales at a fast pace.

While Google’s marketplace is teeming with potential customers, its popularity makes it a competitive environment. At the end of 2020, advertisements on the platform were seen by 90% of the Internet population.

This increased the cost of keywords, making these ad campaigns costlier.

This change led to questions such as: “What can I do to avoid overspending while still meeting the demands of an oversaturated market?”

The following five features will help you to get an answer to the above question.

1. Free Google Shopping Listing:

Undoubtedly Google shopping is still a paid PPC channel, however, there are ways you can make the most of its free features and welcome the free traffic.

After the introduction of the shopping channel, Google removed most of the other price comparison sites from its SERP.

Free Listing on Google — Free Listing On Google

The move was so aggressive that in 2017 the European Commission fined Google 2.42 billion euros (~ $ 3 billion) for violating EU antitrust rules by “giving an illegal advantage to another Google product, its price comparison service.”

Google made changes to ensure that there are other options present in its services and SERPs other than its own. When it comes to organic search optimization, you need to make sure that your products appear in the top position.

How this can work for you? First, you need to start by optimizing your ads and understanding which products get the most clicks and conversions.

Once you have analyzed what is working most, you can go to your Google Merchant Center account from the Growth menu. There you will find a channel called “Surfaces on Google”.

Click the “ACTIVE” button. Initially, this feature was only available in the United States and India, but it is being rolled out worldwide.

2. Use Impressions On Display and YouTube Ads:

Video and display formats aren’t the type of ads you think of when it comes to shopping online. They are most popular for brand awareness and influencing goals.

However, Google is trying to change this trend. Google has so much data on user profiles and their shopping behaviors and pattern that it can very closely predict what they will buy.

Thanks to this valuable data, algorithms can identify what the user might shop for. Based on this data and predictions, it only shows you relevant ads when you’re ready to buy.

The ad will have a higher chance of conversion and Google will generate higher revenue per page by only showing conversion ads to users. It is a win-win situation for both Google and the advertiser.

How you can take advantage of this feature? Use Smart Display with a CPA or Troas bidding strategy. This allows you to retain the advantages of the intelligent display structure without losing control.

Your most focused goals should be: “Similar converters” and “Personalized focus on your competitors”.

3. Go For The New Customer Acquisition:

Not all conversions are the same. When it comes to acquisition channels, a purchase on your site from a new customer is more valuable than a purchase from an existing customer. Of course, loyalty is the key and you have to take care of existing customers.

But search engine marketing is neither the primary nor the most profitable channel to achieve this. CRM, whether through email marketing or acquired social media, is the most effective in re-engaging your customers.

Once you know how much money you can expect from a long-term user, you can adjust how much you are willing to pay for a new customer versus an old one.

In Google Shopping, you can now factor in lifetime value. Access your conversion goals by clicking “Settings” in the left navigation pane of your Smart Shopping campaign.

Use the option “Acquisition of new customers”. There, indicate the additional price that you are willing to pay per conversion for this type of customer compared to a recurring customer.

How you can make the most of this feature? Make sure your Google Ads account and Google Analytics account are connected. This way, the algorithm knows all the sales made on your website, even if they come from a different channel.

Set different labels for new and old customers. Align this with your promotional strategy. Focus on your product selection to drive your best-recruiting products or services.

4. Keep Track Of Offline Conversations:

These days, it’s easy to forget that most business is still done offline and everyone is not simply shopping online. However, offline conversion tracking is not always taken into account.

According to Google, 30% of mobile queries are local searches and this is the fastest-growing segment. And 75% of users searching locally will visit a store within 24 hours.

How to use this feature for your benefit? Set up omnichannel tracking that incorporates offline elements. From there, you will be able to measure different types of conversions.

You need to create a set of conversion actions for each campaign like store visits: Google automatically tracks visitor traffic from the user’s location captured from their apps and operating system.

Once your conversions start showing up on the interface, you can optimize for each of these goals. Going further will help you maximize the full new potential of each campaign against each objective.

5. Focus On Gallery Ads:

You can test the gallery and sample product listings in Shopping on Search Network. According to the numbers, 85% of respondents give more importance to visual information than textual information.

At least 50% of respondents prefer visual information to text in all categories except electronics, houseware, and wines.

With Gallery Ads, Google offers a new ad format integrated into the search network. As these ad formats are intended for mobile device screens only, their dimensions allow advertisers to have a stronger impact than with a text ad. Your ads can be featured on: Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌

YouTube: on the “Home” screens where more than 90% of users say they discover new brands and new products.
Discovery: Google’s discovery application that browses the news feed and searches for interest.
Gmail: With Discovery, while Gmail ads are deployed, Discovery ads allow you to extend your reach from Gmail to other Google-owned surfaces.

Other than these, the Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌ can be featured on major results pages as product sample ads in Shopping.

Google is always testing new features. The key to having a next-gen Google Ads account is to test early. Once the features are adopted, you are fully optimized and have secured the best position to beat your competitors well in advance.

It is clear that Google is serious about improving the accessibility of the Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌, which makes it much easier for advertisers to improve lead generation campaigns, regardless of their technical knowledge.

Hope you will make the most of these new features and build a strong strategy to stay ahead of your competitors.

Top 8 Mistakes You Should Avoid on Google AdWords

Date: January 23, 2020 In: blog By: prakash

Well, according to the current online marketing survey, Running an online business is no joke, especially when you have to compete with giants like Amazon and Flipkart who have an endless marketing budget that fuels their advertising. The race to reach the first page of Google search results is extremely highly competitive. Trying to get to the first page, even with excellent SEO can easily take months or even a year.

This is the actual place where paid advertising (PPC) comes in. Google AdWords is Google’s advertising service that allows businesses to display their ads on Google’s search results pages. Ads usually appear above or below Google SERPs (search engine result pages).

Well, today in this article we will talk about mistakes that we mostly do during the handling Ads on Google Ads.

Google AdWords can be a highly effective lead and sales generation machine and this is just one of the reasons why features, optimization, and a myriad of targeted options. However, the reason for its incredible success is also the same that can limit ROI.

Often, the default recommendations suggested by Google when setting up a campaign can prove to be a costly mistake and there are many people you want to avoid. The conflict of interest you see here is your agenda is to generate sales; Google’s agenda click or sometimes, it’s just a matter of useful features that are so well hidden that it’s all too easy to remember one.

By learning how to identify and avoid these mistakes, you can get closer to your ultimate goal – drive more targeted traffic to your site and supercharge your marketing efforts.

Are You Making Any of These AdWords Mistakes on Google AdWords?

1. Post-Click Landing Page Experience

Many digital marketers focus on creating perfect ad copies but forget that the user experience beyond the ads is just as valuable. post-click landing page experience is an essential component of your Quality Score so a poor post-click landing page experience can affect the visibility of your ads.

Here is the Solution for You:-

Here is what a good post-click landing page experience entails:

Quick loading speeds – nobody likes pages that load slower than molasses.

Mobile optimization – it is extremely recommended to create mobile versions of your post-click landing page to facilitate a mobile user’s experience.

Appreciative content – a readable and visually appealing post-click landing page can help users find information and make decisions quicker on your post-click landing page.

Clear Call-To-Actions (CTAs) – placing clear CTAs around your post-click landing page helps to drive conversions.

2. Post Click Landing Page Irrelevance

After ensuring your post-click landing page experience is optimized, there is still one more crucial check for your post-click landing page: its relevance. Imagine clicking on an ad for ‘chocolate cakes’ hoping to order a delicious chocolate cake, but ending up on a post-click landing page for ‘vanilla cakes.’ Though it may not seem like a big deal, it would be detrimental to your ad’s quality score, as the post-click landing page is perceived as irrelevant to the ad.

Here is the Solution for You:-

For maximum relevance, start by grouping relevant keywords in an ad group. Next, craft post-click landing pages specific to the ad group. Instapage is an excellent platform for creating post-click landing pages to increase conversions. Lastly, link the post-click landing pages with the ads from the same ad group, and, voila! Crisis averted. See how we used this is a simple yet highly effective method to generate leads at a low cost.

best google adword service in india

3. Directing to the home page

Another mistake regarding post-click landing page relevance is directing users to your website’s homepage, instead of the specific web page. This is quite common among e-commerce businesses. Even though the relevant web page can be navigated from the home page, directing users to the home page will still damage your quality score.

Here is the Solution for You:-

If you were running an e-commerce business selling clothes, and your ad is for ‘children’s apparel,’ your ads should be directed to the page on children’s clothes rather than your website’s homepage of your website. Always link your ads to a page that is directly relevant.

4. Poor keyword choices

Irrelevant keywords and keywords with low search volume are bad news for your quality score. If you have not been getting relevant results, then grab a coffee and a comfortable chair because it is time to start revising those keywords.

Here is the Solution for You:-

You should not have more than 20 keywords per ad group, as this could mean that your keywords and ad copies are not related. Pause keywords that are irrelevant and/or not converting to avoid excessive spending. Then use a keyword planner to add fresh new keywords with high search volumes. Lastly, make use of keyword matches to get the most bang for your buck. To generate impressions, a broad match is a way to go. To drive conversions, use phrases and exact matches.

5. Lack of negative keywords

Google isn’t perfect. Even if you picked out the best set of keywords, your ads might still appear in searches that are irrelevant. For instance, if you had ‘marketing’ as a keyword, your ad might appear next to searches for eggs, vegetables, groceries, etc. This is where negative keywords are useful in helping you avoid paying for irrelevant searches.

Here is the Solution for You:-

Start adding broad, phrase, or exact match negative keywords to your ad group or campaign. For example, if you were advertising your marketing company, you could add ‘eggs,’ ‘vegetables,’ and ‘groceries’ as negative keywords. If your campaign has been running for a while, look through your search terms report and add irrelevant searches as negative keywords.

6. Lack of targeting

Targeting is extremely useful in directing your ads to the audience you want and driving conversions. This also ensures that you do not pay unnecessarily for clicks that won’t convert.

Here is the Solution for You:-

Location, audience, and device targeting are some ways you can narrow down your audience. Choose targeting strategies based on your business goals. If you are looking for customers to purchase your products in your home country, use location targeting, so you do not pay for clicks from overseas customers that you cannot reach. Furthermore, it may be easier to reach customers via mobile rather than desktop targeting if your customers are always on the move.

7. Not using extensions

Ad extensions are great. Undoubtedly. They help your customers navigate your site and take action quickly without even going to your post-click landing page. But there is a more practical benefit of using ad extensions – they make your ad bigger! The bigger your ad, the more real estate your ad takes on the search page, and the higher the chances of your ad getting noticed and clicked!

Here is the Solution for You:-

Get familiar with the different types of ad extensions and add them whenever it is suitable for your business. When in doubt, callout extensions are almost always applicable!

8. Not testing adpositions

Is being at the top position always the best? It depends on your campaign’s goal. Unless the goal is to generate impressions and improve branding, being at the top may not give you the best results! If you are looking to drive conversions, the 3rd to 5th positions are the best! So a cheaper ad could even provide better results than a more expensive one!

Here is the Solution for You:-

To adjust your ad’s positions, start playing with your Cost Per Click (CPC) bids until you are between the 3rd to 5th positions.

Here AdWord India comes to the Conclusion:-

Running Google AdWords campaigns can be tricky and tedious. Many marketers splurge on AdWords, however spending more does not always equate to better results. However, with enough practice and exposure, you can be on your way to mastering an incredibly powerful marketing tool. So don’t give up and good luck!

If this is all too daunting, consider getting a Google AdWords agency to do all the hard work!

Top 10 PPC (pay per click) Agencies in India – Complete Guide to PPC

Date: January 13, 2020 In: Uncategorized By: prakash

Earlier the business used a traditional form of advertising but today the world has become digital, and so has the digital advertising space transformed traditional advertising. Digital marketing is one of the fast pacing industries now.

Pay-per-click marketing is one of the various traits of digital marketing. Digital marketing has completely revolutionized the promotional ideology and advertising procedures of a business. It is one of the booming industries around the world.

One of the most popular forms of advertising is pay-per-click. PPC marketing is an indispensable technique that a business must utilize in order to drive paid traffic to a website. To target a specific audience, a Pay Per Click strategy should be an important part of a marketing plan.

In PPC, an advertiser pays a certain amount as a fee every time whenever someone clicks on their ads. Most companies use PPC services as it is an online marketing strategy to get fruitful results.

Pay Per Click marketing allows bidding on keywords on an online advertisement platform and attains the top position of a company in SERP in form of advertisement.

What is a PPC marketing agency?

PPC marketing agency helps companies to target and retarget their audiences by creating ads and running campaigns to gain a high return on investment(ROI).

PPC advertising agencies’ services include

Competitor analysis
Keyword research
Automatic Bid management
Easy and efficient budget analysis
Campaign assessment
Content management
Perform A/B split testing of Ads targeting different regions and interests
Daily monitoring
gain targeted leads

PPC services Pay Per Click is a proven marketing strategy that provides positive results if done properly.

What is the top PPC marketing agency in India?

Here is the Top Pay Per Click marketing agency in India that is the best in PPC advertising according to services and results.

Ads triangle
It is an exclusive PPC agency focusing on all the aspects of the Pay Per Click world. It is a trusted agency that claims to attain the utmost client satisfaction in a short time.

This team assigns a dedicated person for every customer to manage PPC campaigns. It generates leads and drives online sales. It is a full-service digital marketing agency.
PPC champ
It is the fastest-growing digital marketing and consulting company. PPC champ has Google and Bing certified professionals.

The goal of this company is simple yet very specific: to make you more money. The team is industry experience, industry recognition, and proven practices that guarantee PPC’s success.
EZ Rankings
EZ Rankings happens to be one of the pioneering, creative, and client-friendly digital service provider companies.

Team members work together towards the satisfaction of clients and delivering the highest quality standards. The prime objective of this company is to place the client’s website high on the growth curve.
PPC Position
PPC position has a team of search engine marketing professionals that provide exemplary PPC services to help the clients in achieving marketing goals. The company is certified in managing display ads and video ads. Its expertise in ad visuals and analytics.
Bruce clay
It is a digital marketing company that has worked with numerous brands. It has grown into a leading search marketing company providing search engine optimization services and consulting PPC advertising management, content development, and social media marketing services.
Ebrandz
The vision of this company is to make search marketing affordable to individual entrepreneurs and SMEs. Ebrandz is an example of an SEO company that rivals the best in the world. The company helped clients by executing search marketing campaigns.
Sparx IT Solutions
This company provides exemplary PPC advertisement services. Being a PPC advertising company, it presents a business in a creative manner. The expert team provides the best PPC services and makes clients earn the best revenue out of PPC within a short time.
Techmagnate
It is a top SEO company, that has adopted a complete digital marketing approach comprising all facets of internet marketing. The company has a team of dedicated professionals and passionate experts that make a business grow by giving clients top visibility on SERP.
iProspect
It is a global digital marketing company. iProspect has a specialist team that understands different avenues of digital marketing and also knows how to bring it all together. The goal of the team is to grow and evolve the business in a tangible manner.
Dvio Digital
It is one of the leading integrated digital marketing agencies. The company has associated with popular brands, With the vision of being a world-class digital marketing company. This company drives business results through creativity and authenticity.
Conclusion
PPC advertising is an overwhelming industry where updates releasing almost every day. Various search engine algorithm changes and constant updates in online advertisement platforms make it challenging for a business to market its services.
Adword India is a PPC marketing agency that believes in quality, delivery, and brand development. We understand the problem and provide solutions by delivering real value for the time and money clients invest.

Complete Guide to Search Engine Marketing and Benefits of SEM

Date: January 10, 2020 In: blog By: prakash

Search engine marketing is more commonly known as SEM. It is one of the most cost-effective ways to reach the target audience. SEM is used to describe Google paid search ads. It is also referred to as paid search or pay per click (PPC).

Search engine marketing is an online marketing strategy used to increase the visibility of a website in SERPs(search engine result pages). SEM leverage the power of search engines like Google, Yahoo, and Bing to reach potential customers at the perfect time and place.

With SEM your ads get placed on the sponsored sections of SERPs and will get your ads in front of the target audience with content that is highly relevant to them. SEM can be done quickly and offers many benefits to a business.

How SEM works
To know “How SEM works”, some of the most important ones include –

Impressions
Here impressions mean how many times your ad was visible on the screen.
CPC
CPC stands for cost per click i.e. how much you pay when someone clicks your ad.
CPM
CPM stands for cost per million impressions. It is another way to pay for search ads. CPM depends on the goals and how the ad tool is set up.
CTR
CTR stands for click-through rate. The number of clicks you got to your website from the audience that saw the ad.

Paid search ads are highly relevant to the specific search. Sponsored Ads appear at the top of and side of SERPs to gain more visibility.

The marketer is prompted to do the things When setting up a campaign within an SEM network-

Conduct keyword research
Select a set of keywords related to their website
Select a geographical location for ADs to display
Create text-based ads to display in the search results
Bid on the price they are willing to pay for each click on their ad

Benefits of Search Engine Marketing

SEM has become a crucial online marketing strategy for increasing a business reach. In SEM advertisers only pay for impressions. It is a very effective way for small and large businesses to reach new customers, and increase revenues. Here are some benefits of Search engine marketing.

SEM grabs the attention

SEM is used as a short-term strategy to bring fast visibility to a product or service. Paid searches can give you quick results as they allow you to reach your target audience quickly.

According to research, 90% of people who search online know exactly what they are looking for. You are getting your ads and content in front of an audience that is highly engaged, and actively looking for offers.

SEM is easy and quick

The SEM campaigns are comparatively easy to operate, user-friendly, and quick to set up. The campaign is flexible, configurable, and can be set up in a short period of time.

Results are immediate in SEM. It is one of the most effective ways for business growth.

SEM is measurable

You can track your precise success. Paid search allows you to test your ad performance and measure the results for each campaign.

Depending on your campaign goal, you can evaluate your performance and identify what you need to optimize for better performance.

Increase Brand Awareness

SEM not only generates traffic to a website but can also increase brand awareness. Google Ads allows advertisers to expose their brand name in ad heading, descriptions, and display URLs or external links.

These paid search ads contribute to increasing brand awareness that often appears on the search results. The higher your products or services ranks in the SERPs, the more likely consumers will visit a website

Geo-targeted search ads

You can target people based on their locations. You can create ads in different languages and can specify the location which could be a specific city, a specific region, or a specific country anywhere in the world.

Target the right audience

SEM provides an effective way for businesses to reach specific audiences based on their search.

You set up an ad by using specific keywords for your products or services. So You can make your ads specifically appear to the customers that are searching for your products by using the specific keywords.

Choosing the right keywords for which your ads are triggered to appear helps you create highly optimized ads.

Increase traffic

Optimized Search Ads can drive traffic to a website. Search ads appear above the organic results at the top of the search results pages.

With the right advertising budget, optimized bidding, and appealing ad message, you can increase the quality of your ads and can ensure high ad visibility. By using the specific keywords in campaigns, you can make sure that your ads reach the right audience at the right time.

Pay per action only

Once your paid search ads are created, your ads will appear for free and you will be paid only when someone clicks on your ads. So you get free exposure and brand awareness on search engines.

People just want an answer to their query as fast as they can get it, so the search ads get clicked. Competitive analysis tools can help you track keywords and analyze other valuable insights that will improve marketing campaigns and help drive more traffic to a website.

Wrapping up

These benefits should convince any client to at least give paid search advertising a try. SEM has the potential to offer instant results, conversions, and more money, so the clients shouldn’t need to wait long for results. Adword India is the best PPC marketing agency, you can visit the website for further information. It is important for a brand to focus on the SEM so that they can get immediate and long-term results.