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In today’s digital world, Google ads are a genius platform. It is google’s advertising system in which advertisers bid on certain keywords. Google advertising platform came on the scene in October 2000 as Google Adwords and was renamed  “Google Ads” in 2018. Google ads are a product that you can use to promote your business, raise awareness, and increase traffic.

Google offers paid advertisements that appear in SERPs (Search Engine Result Pages) on Google with the use of Google Ads. There are two sections of paid Google Ads, the first above the organic links and the second at the bottom of the result pages. 
Two sections of paid Google Ads 



Google also offers Display Ads that appear on the google display network. Google ads on the Display Network can be in Text, Image, Video, or other rich media formats, and can be targeted differently. The actual position of an ad is determined by Google ad rank and the highest ad rank gets the first position.

Businesses can be advertised on Google by opening a Google Adword Account. Google Adwords is extremely effective for any kind of business. Advertisers choose a list of keywords to target that are relevant to their business offering and then they bid on certain keywords for their clickable ads to appear in the SERPs (Search Engine Result Page). When the user clicks the ads, the advertiser has to pay for these clicks i.e. PPC, and that is how Google makes money from the search.

Online advertising allows you to show and advertise your products or services in front of people who are likely to be interested. And you can track the people who clicked your ads. Google Ads allows you to take advantage of online advertising. By using Google Ads you can show ads to the right audience, at the right time, and in the right place. Some key Google ads benefits are:-

Target your Ads – Google ads offer different ways of targeting. Targeting gives the ability to show audiences relevant ads with specific interests at a tight time.  

Adwords Work Faster than SEO – SEO and Google Ads both are search engine marketing strategies to generate more traffic and leads. Adwords Work faster for a business to get the much-coveted first spot in search. 

Increase Brand Awareness – Google Adwords boosts traffic, clicks, and conversions. It is also an efficient way to tell people about your brand and the services you provide. 

Control Cost – Google Adwords gives you control over how you spend your money. You can choose how much you spend per month, per day, and per ad. In short, you can manage your ads hereby with respect to time, money, etc.

Measure success – You can track and measure your success in Google ads. When someone clicked your ads and did something valuable to your business you can track them. 

Manage Campaign – If you have multiple Google Ads accounts, you can easily manage your Google Ads accounts from a single location. Google Ads offers tools to manage and monitor accounts.